Shacheng Laojiao Momo Takai by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Shacheng Laojiao Momo Takai

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award Parahi Winner in Takai Category

15,197
Verified Award Winner
Verify Award Status for #148928

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng Laojiao Momo Takai

He rite te ahua o te pounamu, e rua nga tae o te pounamu: kotahi te whero me tetahi kowhai. Ko nga ahuatanga o te waipiro taiao me te taiao o Shacheng ka peita ki te tinana pounamu. Ko nga rauemi mata mo te mahi miraka me te mahi mahi pia kua tuhia ki te miro koura ma e whakamahia ana mo nga ipu whero. Ko te tae o raro o te pouaka o waho he kowhai me te whero. Ko te faaururaa kowhai i ahu mai i te kowhai kowhai o te wa o Yongzheng i te Qing Dynasty me te faauru whero mai i te whero Langyao o te wa Kangxi.

The Recognition

About the A' Design Award Parahi

Ko Shacheng Laojiao Momo Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shacheng Laojiao Momo Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shacheng Laojiao Momo Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging: 320mm x 285mm x 110mm
Tags: Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao