Plant Professor Kai Kōhiwi by Hangzhou Chancemate Tech Corp.

Plant Professor Kai Kōhiwi by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Plant Professor Kai Kōhiwi

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Parahi Winner in Takai Category

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The Design

About Plant Professor Kai Kōhiwi

Ko Plant Professor he raupapa takotoranga mō tētahi kaipakihi kai tupu-ahuwhenua e aro atu ana ki ngā kaihoko taiohi o ngā tāone nui o Haina. Ko te whānuitanga e whakauru ana ki ngā tāmarumaru māmā, ngā tio, me te kawhe. He āhua whakaahua papatahi e whakakotahi ana i te raupapa, e whakakotahi ana hoki i te mōhiohio kai me te mōhiohio calorie ki roto i tētahi pūnaha tautuhi kotahi. Ko ngā tauira whakaahua me ngā whakairoiro tauwhāiti kua whakatakotoria ki tētahi whakaritenga ātaahua ā-wātea kia hangaia ai he wairua whakatā. Ko ngā tapanga i mua e whakaatu ana i te waitohu, te hua, me te ōwehenga kōmata. Ko ngā pouaka pōkai i hangaia mai i te pepa taea-te-hangaia-anō me ngā rawa tā taiao-pai, ā, ka uru māmā ki roto i te pēke.

The Recognition

About the A' Design Award Parahi

Ko Plant Professor Kai Kōhiwi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Plant Professor Kai Kōhiwi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Plant Professor Kai Kōhiwi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie