Cense of Poem Te Kawenga Whakapaipai Whakauru by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Cense of Poem Te Kawenga Whakapaipai Whakauru by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Cense of Poem Te Kawenga Whakapaipai Whakauru

by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Client: A Cense of Poem

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cense of Poem Te Kawenga Whakapaipai Whakauru

Ko Cense of Poem he hoahoa kawenga mō nga rakau whakauru. Ka hangaia te pouaka mai i te akiriki me te tuhi hihi rama. Ko te pouaka whakatetea me tona takai mahaki e whakaatu ana i te ahua me te rere o te paowa. Ko nga tae o nga pouaka e hangai ana ki nga tae o nga rakau whakauru kei roto. Kei runga i tenei pouaka, tenei pouaka he hoahoa whakaahua e rite ana ki te kakara o nga rakau whakauru kei roto. E toru nga raupapa, ko te kowhai, te aquamarine, me te waiporoporo, e pa ana ki te tohu whakatā, te tohu tapahi, me te tohu whakamiha. Ko te whāinga o tēnei kawenga kia hoatu he wheako rongo whakaahuareka, mīharo hoki.

The Recognition

About the A' Design Award Parahi

Ko Cense of Poem Te Kawenga Whakapaipai Whakauru te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cense of Poem Te Kawenga Whakapaipai Whakauru he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cense of Poem Te Kawenga Whakapaipai Whakauru i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensions & Packaging: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tags: Incense, Poetic, Fragrance, Package, Brand Identity
Production Technology: The box is made of acrylic with laser engraving.
Design Challenge: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Research: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspiration: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Project Duration: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Operation Flow: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Team Members: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Image Credits: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.