Patisserie Chez Mikki Momo Takai by Sherry Kuo

Patisserie Chez Mikki Momo Takai by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2023

Patisserie Chez Mikki Momo Takai

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Momo Takai

Ko te Patisserie Chez Mikki, he kai reka kei Tokyo, e whai ana ki te wehe i a ratou ano i roto i te maakete whakataetae na roto i te hoahoa whakakakahu hou. Ko te whainga ko te whakatuu i tetahi waahi hoko motuhake me te whakakaha i te ahua o te waitohu ma te hanga i tetahi tuakiri pakari me te ahua o te tirohanga whakakotahi e whakaatu ana i te ahurei o ia hua. Ko te hua o te hoahoa hou i whakaatu i nga tae pastel me nga panui maamaa e hanga hononga kare-a-roto ki nga kaihoko, ka piki ake nga hokonga hokohoko me te tautoko i te hapori mai i te whakaurunga o te hoahoa hou.

The Recognition

About the A' Design Award Rino

Ko Patisserie Chez Mikki Momo Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Patisserie Chez Mikki Momo Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Patisserie Chez Mikki Momo Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe