Shan Yi Hoahoatanga Tuakiri Waitohu by Wu Fangbo and Liu Beibei

Shan Yi Hoahoatanga Tuakiri Waitohu by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

Shan Yi Hoahoatanga Tuakiri Waitohu

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Hoahoatanga Tuakiri Waitohu

Ko Shan Yi he tuakiri waitohu i hoahoatia mō tētahi kamupene hangarau atamai e mahi ana mō te ahuwhenua. Ka whakamahia e te waitohu he āhua whakangungu hei anga whakaahua e tohu ana i te whakamarumaru me te mau roa. I roto i te whakangungu, ko ngā reta S me Y kua whakararangihia, kua hono, e pā ana ki te ingoa waitohu me te hononga i waenga i te hangarau atamai me te ahuwhenua. Kua whakaurua hoki ngā tauira o ngā rutu wīra me ngā puna witi, e whakamahara ana ki te kohinga ngahuru. He rite te whānui o ngā rārangi, ā, e whai ana te waitohu i te ōwehenga koura. Ka taea te taatai i te waitohu, te tuitui, te whakarewa rānei ki ngā rahinga rerekē, tae atu ki te whakamahia hei tohu waka.

The Recognition

About the A' Design Award Parahi

Ko Shan Yi Hoahoatanga Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shan Yi Hoahoatanga Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shan Yi Hoahoatanga Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu