Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro by Yingsong Chen

Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

A' Design Award Parahi Winner in Takai Category

18,801

Verified Award Winner

Verify Award Status for #149693

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro

Ko Dragon Spirit Chinese Baijiu he hoahoa kahu mō tētahi waipiro Haina. Ko te hoahoa nei i whakaawehia e te peita paraihe o te Wā Kīngitanga o Song ki te Tonga, "Ngā Ngārara Iwa" (Nine Dragons). Ka puta tētahi ngārara nō roto i te peita ki runga i te pātara, ā, ko te māhunga o te ngārara i hangaia ki te whakarewa, e whakawhiti ana i te āhua i te rua āhuatanga ki te toru āhuatanga. Ko te māhunga whakarewa e honoa ana ki tētahi whakaaturanga kōura o te Awa Chishui i raro iho, e tohu ana i tētahi ngārara e riringi ana i te wai i te rangi. E whakamaumahara ana te taupoki ki tētahi hīra emepera, ā, e mau ana i ngā hīra e whitu. Ka whakamahia he pepa, PMMA, karaihe, me te whakarewa.

The Recognition

About the A' Design Award Parahi

Ko Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dragon Spirit Chinese Baijiu Te Kahu Waihanga Pounamu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release