Shochu X Ko Te Hoahoa Takai nā Kota Sagae - Saga Inc

Ko te hoahoa Shochu X Ko Te Hoahoa Takai nā Kota Sagae - Saga Inc he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2023

Shochu X Ko Te Hoahoa Takai

nā Kota Sagae - Saga Inc

Kiritaki: Shochu X

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

40,002

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #149895

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shochu X Ko Te Hoahoa Takai

I hoahoatia mo te rebranding o Shochu X, he kamupene e hanga uara hou mai i te tirohanga hou mo te shochu, he wairua tuku iho i hangaia i te rohe o Kyushu, Japan. Ko te arotahi ki te meka kaore tenei waitohu e tuku noa i te uara o nga inu waipiro engari e whakanui ana hoki i te hononga ki te ahurea me te oranga. I whakamahia he wairua o te Tai Hauauru penei i te ahua pounamu me te tapanga, engari i taapirihia he hoahoa whakairoiro me te tauira ahua Japanese me te ahua iti hei whakaatu i te whakakotahitanga ahurea i waenga i te Hauauru me te Rawhiti me nga tangata o te ao& #039; te hari o te hononga hapori ma tenei shochu.

Te Whakamihi

Mō te A' Design Award Koura

Ko Shochu X Ko Te Hoahoa Takai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Shochu X Ko Te Hoahoa Takai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Shochu X Ko Te Hoahoa Takai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Inenga & Pēketanga: Bottle size: Φ85mm, H175mm
Tūtohu: Japanese-style, minimal, luxury, fusion, lifestyle
Whakaaweawe: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Ngā Mema o te Rōpū: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Whakamana Whakaahua: Saga inc.