Odea Te Taupānga Putea Katoa nā Odeabank A.S

Ko te hoahoa Odea Te Taupānga Putea Katoa nā Odeabank A.S he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

ParahiPūkoro· 2023

Odea Te Taupānga Putea Katoa

nā Odeabank A.S

Kiritaki: Odea Bank A.S

Kaitoa o te A' Design Award Parahi i te Wāhanga Pūkoro

24,962

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150019

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Odea Te Taupānga Putea Katoa

Ko Odea he tino-taupānga ka mahi hei taputapu putea matawhānui mo nga kaihoko Odeabank. He otinga haumi katoa i roto i te maakete Turiki. Ko te tirohanga o te kamupene ko te "phygital" peeke o Turkey. Ko te hoahoa a Odea ka taea e nga kaihoko te kite i nga hua putea me nga pauna katoa i te tirohanga, ka hoatu ki te kaiwhakamahi te maramatanga me te uru ngawari ki nga korero e tika ana. Ka tukuna e Odea he huarahi tika ki nga hua putea e tautoko ana i te tipu pakihi me te akiaki i te tangohanga o te hongere mamati.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Odea Te Taupānga Putea Katoa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Odea Te Taupānga Putea Katoa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Odea Te Taupānga Putea Katoa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Inenga & Pēketanga: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tūtohu: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Hangarau Whakanao: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Wero Hoahoa: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Rangahau: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Whakaaweawe: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Roanga o te Kaupapa: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Rerenga Mahi: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Pātene: Copyrights belong to Odeabank A.S, 2023
Ngā Mema o te Rōpū: Odeabank CX Design Team
Whakamana Whakaahua: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023