Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.
RinoTakai· 2023
Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai
Client: Salvita Design
A' Design Award Rino Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #150140
The Design
About Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai
Tuhinga Pukapuka: He kōpaki a Nu Us i hangaia mō tētahi tāpiri kai ārai mate e tangohia ana e rua ngā wā i te rā. Ko tēnei huinga e rua ngā pounamu: he pounamu mā mō ngā kāwhena ata, he pounamu mangu mō ngā kāwhena pō. Ko te rerekētanga o te mangu me te mā ka māmā ake te wehewehe i ēnei momo tango e rua. Ko ngā tohu rā me te marama, kua tāia ki te kara kōwhai, kua whakatakotoria ki runga i ērā pounamu. Ka piri ngā tohu e rua kia kotahi te āhua ina noho ngātahi ana ngā pounamu, e whakaatu ana kāore i kotahi noa te tango, engari e tangohia ana ngātahi. Ko ngā tapanga kua tāia mā te tā mata (screen printed), me te whakamahi i tētahi momo momo pūmotu ngutu-nui māmā.
The Recognition
About the A' Design Award Rino
Ko Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Nu Us Te Mahi Matua: Kōpaki Tāpiri Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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