Sparrow Branding Kaupapa Matua: Tuakiri Umanga by Hiroshi Kurisaki

Sparrow Branding Kaupapa Matua: Tuakiri Umanga by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

Sparrow Branding Kaupapa Matua: Tuakiri Umanga

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Sparrow Branding Kaupapa Matua: Tuakiri Umanga

Tuhinga Pukapuka: Ko Sparrow Branding he tuakiri umanga i hangaia mō tētahi kamupene whakaputa pānui e tū ana i Tokyo, i whakaturia i te tau 2020. Kei roto i te tuakiri te waitohu (logo), ngā whakaahua matua me ngā taonga tuhi (stationery). Ka whakaatuhia he pīhoihoi, te takenga mai o te ingoa kamupene, i te taha o tētahi rākau paina hei rākau tohu. Ka ahu mai te ariā i tētahi kōrero e whakaahua ana i te rākau paina e tiaki ana i te pīhoihoi kei pāngia e te kino. He manga paina pono, i whakaritea e tētahi kaitoi raupō puawai, me tētahi tauira pīhoihoi āhua pono kē i whakaahuahia, kaua ki te whakamahi whakaahua rorohiko. He kaha, he pakeke te āhua whakaaturanga, ehara i te mea ātaahua noa iho.

The Recognition

About the A' Design Award Parahi

Ko Sparrow Branding Kaupapa Matua: Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sparrow Branding Kaupapa Matua: Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sparrow Branding Kaupapa Matua: Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.