Jelly Fresh Te Pūhera Whakarite Kai by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2023
Jelly Fresh Te Pūhera Whakarite Kai
Client: Chiapa Design
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #150413
The Design
About Jelly Fresh Te Pūhera Whakarite Kai
Ko Jelly Fresh he ariā pūhera mō tētahi rārangi whakarite kai paura i hangaia mō te whakareri ika. I ahu mai te hoahoa i te āhua o te tama hoko niupepa, ā, ka whakamaumahara i te tikanga tawhito o te takai ika hou ki te pepa. Ka honoa tētahi whakaahua o te tama hoko niupepa ki te tuhinga momotuhi, te whakatakotoranga me ngā huānga whakairoiro hei hanga hononga ki te kaihoko. E toru ngā hā kei roto i te rārangi nei, e rua hoki ngā momo pūhera, nō reira he māmā te whakamahi i ngā whakarite kai i te kīhini. Mā te whakatakotoranga hou, mā, me tētahi papata tae motuhake e tū rangatira ai ngā kēne i runga i te papa whata.
The Recognition
About the A' Design Award Hiriwa
Ko Jelly Fresh Te Pūhera Whakarite Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jelly Fresh Te Pūhera Whakarite Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jelly Fresh Te Pūhera Whakarite Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, fish brand, packaging seasoning design
- Production Technology
- It's a Concept Design Project.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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