Dog Yep Te Kōpaki Kai Mōkai by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2023
Dog Yep Te Kōpaki Kai Mōkai
Client: Chiapa Design
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #150499The Design
About Dog Yep Te Kōpaki Kai Mōkai
Ko Dog Yep he ariā kōpaki mō tētahi rārangi kai kurī whai mahi. Ko te huānga matua o te waitohu e pā ana ki te whakaaro me tākaro, me noho ohooho hoki ngā kurī, ā, e taurite ana anō ki te āhua o te kai kurī ake. Ko ngā tangata whakaahua me te tae kanapa e hanga ana i tētahi āhua whakangahau me te māmā o te kitea o te rārangi hua i runga i ngā papa toa me ngā toa ipurangi. Ka whakaaturia ngā kai kurī i roto i ngā hōputu kēne i kōwhiria kia rite ki te wāhanga. Ko te whāinga o Dog Yep he whakatenatena i te tākaro me te ohooho mā te whāngai hauora.
The Recognition
About the A' Design Award Parahi
Ko Dog Yep Te Kōpaki Kai Mōkai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dog Yep Te Kōpaki Kai Mōkai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dog Yep Te Kōpaki Kai Mōkai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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