Japanese Sake Ko Te Hoahoa Takai by Shinji Yaoita

Japanese Sake Ko Te Hoahoa Takai by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Japanese Sake Ko Te Hoahoa Takai

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award Hiriwa Winner in Takai Category

29,080

Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Ko Te Hoahoa Takai

He hoahoa sake motuhake tenei i hangaia hei whakamaumaharatanga ki te huritau 180th o Hasegawa Sake Brewery. 180 nga tau o te reka me nga pukenga tuku iho kua tuku iho ki nga reanga, a ko te mowhiti rakau i whakamahia hei tirohanga matua ki te whakaatu i nga hitori me nga ra kei mua. Ko nga tae o te pouaka o waho katoa i whakaaweahia e te peita waituhi hei whakaatu i nga tikanga me nga mea papai. Ko te tohu whakamaumahara ka taia ki te koura kia rite ki te tihi o te whanau o te whare waipiro. Ko te pounamu o roto he ahua pango rereke. Ko te taratara o te pounamu e whakaatu ana i te taumaha o nga tikanga me nga hangarau.

The Recognition

About the A' Design Award Hiriwa

Ko Japanese Sake Ko Te Hoahoa Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Japanese Sake Ko Te Hoahoa Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Japanese Sake Ko Te Hoahoa Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.