Nunn Bush Ko Te Hākoritanga Hua 3D nā Mateus Morgan

Ko te hoahoa Nunn Bush Ko Te Hākoritanga Hua 3D nā Mateus Morgan he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2023

Nunn Bush Ko Te Hākoritanga Hua 3D

nā Mateus Morgan

Kiritaki: Morgan Studio

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150585

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nunn Bush Ko Te Hākoritanga Hua 3D

I hangaia te kaupapa ki te whakaatu i nga ahuatanga katoa o te hua i roto i te ahua ngahau ma te korero korero engari kaore he hoha. Ko te kaupapa he whakaatu i te hanga o te hu. I puta mai te hiranga mai i nga rangahau mo nga huānga e tohu ana i te hua, penei i te taiao me nga tae me nga ahuatanga katoa. I whakatauirahia te hu ma te whakamahi i nga whakaahua hei tohutoro me nga tikanga whakatauira 3D mata pakeke. Mo te whakatauira, i whakamahia e nga kaihoahoa te rorohiko C4D. I mahia nga kakano katoa ma te whakamahi i te kakano hiako me etahi paraihe Photoshop. I whakamahia a Vray mo te whakaputa me te Houdini mo nga Whakataunga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nunn Bush Ko Te Hākoritanga Hua 3D te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nunn Bush Ko Te Hākoritanga Hua 3D he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nunn Bush Ko Te Hākoritanga Hua 3D he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tūtohu: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Hangarau Whakanao: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Wero Hoahoa: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Rangahau: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Whakaaweawe: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Roanga o te Kaupapa: 2 months
Rerenga Mahi: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Ngā Mema o te Rōpū: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca