Argan Life Tiaki Kiri by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2023
Argan Life Tiaki Kiri
Client: Depot Creative
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #150327
The Design
About Argan Life Tiaki Kiri
I tonohia te Kaihoahoa ki te whakawhanake i te kete toiwhiu mo te momo whakaurunga o nga makawe me nga hua tiaki kiri. Ko te wero o te kaupapa ko te whakamahi kotahi te rahi o te putunga mo nga hua rereke e toru. Ko tenei i hiahiatia he mahi hangai kaata o roto hei tautoko i nga hua o roto i te ngongo kotahi te rahi. I taia nga ngongo kaata ki te pango me nga tae e rua, he parani UV, me te parani wai satin katoa. I taia nga tapanga o te taupoki ki nga tae e rua ki runga i te rakau whakapiri-whaiaro.
The Recognition
About the A' Design Award Hiriwa
Ko Argan Life Tiaki Kiri te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Argan Life Tiaki Kiri he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Argan Life Tiaki Kiri he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We were commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The challenge was that all products were different in size but the final packaging could only be a single size. This required some clever internal cardboard engineering to support the products inside the single size tube.
- Dimensions & Packaging
- The cardboard tubes were printed offset with x2 spot colours plus black, plus spot UV gloss and an allover aqueous satin varnish. Internal mechanics diecut only.
Labels printed 2 colour with allover satin aqueous varnish.
Printed in China. - Tags
- Skincare packaging, Cardboard engineering, Tube packaging design, Clever packaging design
- Production Technology
- The single size tube for x3 different sized products was made to work for economical reasons. This was a very small run project so production efficiencies were essential.
- Design Challenge
- Securing a simple, cost effective variable insert.
- Inspiration
- As the product heralds from Morocco we took inspiration from the familiar geometric tile patterns. This gave us a strong graphic pattern with which to work and echo across the range for strong pack architecture. The soft colour palatte is a nod to the parched colourful Moroccan buildings. Each lid is secured by an adhesive sticker.
- Project Duration
- 3 months in design and 2 months in production.
- Operation Flow
- Simple cardboard tubes sealed with a top sticker.
- Team Members
- Angela Spindler: Designer/Creative Director
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