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Little Green Bud Shampoo Te Pūhera Whakapaipai by Biao Wang

Little Green Bud Shampoo Te Pūhera Whakapaipai by Biao Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.


HiriwaTakai· 2023

Little Green Bud Shampoo Te Pūhera Whakapaipai

by Biao Wang

Client: Suqianpin Momo Cosmetics Co., LTD

A' Design Award Hiriwa Winner in Takai Category

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The Design

About Little Green Bud Shampoo Te Pūhera Whakapaipai

Ko Little Green Bud Shampoo he hoahoa pūhera hopi makawe i hangaia mō ngā tamariki mai i te toru ki te tekau mā rua tau te pakeke. Kua hangaia te ipu kia rite ki tētahi pihi kākāriki iti i roto i te pātiti. Ko te āhua o te pihi he tohu mō te tamaiti e tipu ana me te takenga tipu o te hopi makawe. Mā te pēhi i te tihi o te pihi ki te matimati kotahi ka puta te hopi makawe, ā, ka taea te whakahaere tika i te nui e whakamahia ana. Ka taea te pupuri i te pātara ki te ringa kotahi, nō reira ka taea e ngā tamariki te horoi i ō rātou ake makawe. Kua hangaia te pātara ki te PE tauwhiro taiao, ā, kāore e pakaru ina taka mai i te kotahi mita. I muri i te whakamahinga, ka taea te whakamahi anō i te pātara hei rīhi whakatō iti.

The Recognition

About the A' Design Award Hiriwa

Ko Little Green Bud Shampoo Te Pūhera Whakapaipai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Little Green Bud Shampoo Te Pūhera Whakapaipai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Little Green Bud Shampoo Te Pūhera Whakapaipai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Like green bud, child needs to be cared every day and grows up through wind and rain. This little potted green bud shampoo packaging is tailored for those aged 3-12. Adhering to the brand concept of Plants Mom, the green bud symbolizes a growing child, the bottom of the potted bud is the shampoo container which stands for the natural, plant-based origin of the shampoo and makes consumers feel at ease.
Dimensions & Packaging
The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Inner packaging: 87.72mm (width) x 87.72mm (depth) x 137.32mm (height)
Packaging box: 92mm (width) x 92mm (depth) x 144mm (height)
The inner packaging can be gripped by one hand so children can wash hair by themselves.
Tags
Shampoo packaging,Children's shampoo,Packaging design,Little Green Bud ShampooLittle Green Bud packaging,
Production Technology
Material of colored box: white cardboard 350g
The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Design Challenge
Plants Mom makes products in strict compliance with the standards applicable to babies and mothers, and helps mothers give their children safe and secure skin care products. Plants Mom never compromises in respect of the material choice, transmitting this concept to consumers, arousing their awareness of our attention to raw materials, extraction process and technique, as careful as a mother takes care of her own child.
Research
This packaging is mainly designed for the new generation of parents aged 25-45 with children, and suitable for both children and parents. At the sight of this little potted green bud shampoo, consumers will readily understand that the packaging is intended for children. In addition, the distinctive looking makes it readily distinguished from other shampoo items on the shelf, so that consumer experience and practical experience are valued.
Inspiration
For packaging design, most of children's shampoos merely add children’s elements on the surface of bottle, which may be sometimes hard to distinguish from adult shampoos at first glance, and children’s scalp is tenderer and is vulnerable to damage if used by mistake. This children’s shampoo is inspired by potted green buds, the green bud is easily identifiable, implying that children are growing up like green bud. The package is expected to make Plants Mom a preferred choice for consumers.
Project Duration
The product design began in February 2022, wrapped up in September 2022, and the product was available for sale on 30 December 2022.
Operation Flow
Just press the head of the green bud with one finger, the shampoo gushes out from the other end where the green bud is. It leaves deep impression after single use, each press supports precise volume control depending on the hair condition of child. After use, the bottle can be reused as a plant or fruit petri dish.
Team Members
Wang Biao, Hu Wei, Bu Yalan, Ge Yi

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