Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru by Hu Jijun

Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2023

Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru

by Hu Jijun

A' Design Award Koura Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru

Ko Galaxy Trail X he hoahoa tāpi kai mō te Hākari Waenga-Ngahuru i whakawhanaketia tahitia me tētahi whare mātai arorangi. Ko te pouaka o waho he pouaka konganuku hiriwa, he āhua tapatoru, he āhua i kōwhiria mō ōna hononga ki te ātea me te whakawhitiwhiti kōrero. Kāore i rite ki ngā pouaka rino papatahi noa, kua hikitia te taupoki o te pouaka kia kotahi henemita te teitei, hei whakaatu i te hiahia kia pakaru atu i te papatahi, kia toro atu ki ngā whetū. Ko te whakakīnga o roto ka whakakapi i te kirihou pahūhū ki tētahi hanganga kāri e mau ana mā ngā arero kōtuitui, kāore he kāpia. Ko te rahi o te pouaka he 361 mā te 312 mā te 75 manomita.

The Recognition

About the A' Design Award Koura

Ko Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Galaxy Trail X Te Tāpi Kai mō te Hākari Waenga-Ngahuru i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /