Oat Milk Te Waiū Ōti by Wallrus Design Studio

Oat Milk Te Waiū Ōti by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Oat Milk Te Waiū Ōti

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Oat Milk Te Waiū Ōti

Ko te Waiū Ōti he hoahoatanga tākai mō tētahi inu waiū i ahu mai i te tipu, i hangaia mai i te ōti. Ko te tākai he pouaka mangumangu karetao aseptic, e 85 mm te whānui, 85 mm te hōhonu, 230 mm te teitei, ā, ka whakamahia ngā whakaahua mā te tā flexographic. Kei runga i te tākai ētahi whakaahua o ngā taiohi e whai ana i ngā momo noho rerekē, hei whakaatu i te inu he mea hou, he mea whai kai-oranga hoki. Ka whakaatuhia ngā tikanga hauora o ia rā i roto i ngā whakaahua mā te āhua ngāwari. Ko te whāinga o te hoahoatanga kia rere kē i runga i te papa hokohoko, me te tono atu ki ngā kaihoko kāore anō kia mōhio ki te reka o te waiū ōti kia whakamātau.

The Recognition

About the A' Design Award Parahi

Ko Oat Milk Te Waiū Ōti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Oat Milk Te Waiū Ōti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Oat Milk Te Waiū Ōti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio