Ranger Tuakiri Ātaahua by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

Ranger Tuakiri Ātaahua

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Rino Winner in Whakairoiro Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Tuakiri Ātaahua

He tuakiri ātaahua a Ranger i hangaia mō tētahi hōtera e mahi ana ki ngā kaihaerere rangatahi. Ka whakataurite te tuakiri i ia manuhiri ki tētahi ranger, he āhua rongonui nō ngā kōrero pakiwaitara. Ka whakamahia he mōkameka ranger hei huānga auaha matua, ā, ka ahu mai i konā tētahi rārangi tohu taputapu ranger. Ka whakamahia ēnei tohu ki ngā rawa tari me ngā rawa hōtera i runga i ngā rahinga paerewa, ā, ka whakamahia hoki ki ngā taonga e pōhiri ana i ngā manuhiri kia whakauru. Ka tāia te waitohu mā te tā konumōhio hihiko, nō reira ka kitea he kanapa rerekē i te mata ina tirohia mai i ngā āhuatanga rerekē.

The Recognition

About the A' Design Award Rino

Ko Ranger Tuakiri Ātaahua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ranger Tuakiri Ātaahua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ranger Tuakiri Ātaahua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.