Zao from Xinghua Village Te Tāpi Waipiro by Chunyang Wang

Zao from Xinghua Village Te Tāpi Waipiro by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Zao from Xinghua Village Te Tāpi Waipiro

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award Hiriwa Winner in Takai Category

24,322

Verified Award Winner

Verify Award Status for #151010

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Te Tāpi Waipiro

Ko Zao nō te Kāinga o Xinghua he hoahoa tāpi mō te waipiro Hainamana. E whakaatu ana te tauira matua kua whakaahuatia i te tukanga whakatipu witi me tōna hurihanga hei waipiro. Kua honoa te pūāhua Hainamana o te ingoa o te rārangi hua ki ngā momo reta Gothic o Ūropi. Mā ngā rārangi angiangi me ngā tauira whakapaipai e hono ai ngā tikanga tuku iho ki te hoahoa hou. E whakamahi ana te tapanga i tētahi tukanga pēhi hiriwa me ngā rārangi ririki, ā, e whakamahi ana te pouaka i ngā rārangi pōuri UV ka taea te rongo mā te pā atu. E whakaatu ana te pātara pūataata i te tae mārama o te waipiro. Ko te whāinga o te hoahoa he whakaatu i te waipiro Hainamana ki te hunga rangatahi me ngā tāngata o ngā ahurea rerekē.

The Recognition

About the A' Design Award Hiriwa

Ko Zao from Xinghua Village Te Tāpi Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zao from Xinghua Village Te Tāpi Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zao from Xinghua Village Te Tāpi Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang