Waggner Coffee Te Kōhua Kawhe nā Wallrus Design Studio

Ko te hoahoa Waggner Coffee Te Kōhua Kawhe nā Wallrus Design Studio he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Waggner Coffee Te Kōhua Kawhe

nā Wallrus Design Studio

Kiritaki: Wallrus Design Studio

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

12,693

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #151041

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Waggner Coffee Te Kōhua Kawhe

He hoahoa takotoranga tēnei mō tētahi kaipono kawhe nō Tiamana, ko Waggner Coffee. Kua whakaahuatia te pēke ki ngā matapihi rākau tawhito o Tiamana, i tāia ki tētahi momo raina māmā, me te tohu o te kaipono e tū ana i waenganui pū. E whakaatu ana te tohu i tētahi tia e noho ana i roto i tōna whare, e inu ana i te kawhe, me tētahi rama kei muri i a ia, hei tohu mō ngā tāngata e mataara ana i te pō ka inu kawhe. Kua tāia te hoahoa nei mā te tā rotogravure ki runga i tētahi pēke kawhe konganuku, e 100 mīrimita te whānui, 70 mīrimita te hōhonu, 280 mīrimita te roa. Ko te whāinga, kia māmā ake te tautohu i te kaipono i waenga i ngā papa toa kua kīkī.

Te Whakamihi

Mō te A' Design Award Rino

Ko Waggner Coffee Te Kōhua Kawhe te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Waggner Coffee Te Kōhua Kawhe he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Waggner Coffee Te Kōhua Kawhe mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Inenga & Pēketanga: Width 100 mm x Depth 70 mm x Height 280 mm
Tūtohu: Coffee, Packaging, German product, Wallrus
Hangarau Whakanao: This product is rotogravure-printing on metalized coffee pouch.
Wero Hoahoa: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Rangahau: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Whakaaweawe: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Roanga o te Kaupapa: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Rerenga Mahi: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Pātene: Mockup: Wallrus Design Studio
Ngā Mema o te Rōpū: Creative Director: Matin Mirzaei
Whakamana Whakaahua: Mockup: Wallrus Design Studio