Precious Pastries Te Tākai Keke by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2023
Precious Pastries Te Tākai Keke
A' Design Award Hiriwa Winner in Takai Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries Te Tākai Keke
He hoahoa tākai a Precious Pastries mō te Keke Bazhen, he keke tuku iho nō Haina e whai ana i ngā kīnaki utu nui e waru. Ka honoa te pouaka o waho me te kakau pepa hei hanga i te āhua o te kōtuku (crane), he manu e tohu ana i te hauora me te roa o te ora i roto i te ahurea Taoist o Haina. He tauwhiro te hanganga ki te taiao, ā, ka whakaiti hoki i ngā utu. Ina huakina te pouaka, ka puta he whakaahua katoa i te taupoki, ā, ka hono ngā taha rerekē o ngā pouaka e whā hei whakaahua kotahi nui ake. Ka tūhono tēnei hoahoa i te ahurea o tētahi waitohu kua kotahi rau tau te pakeke ki ngā tikanga ātaahua o te Rāwhiti.
The Recognition
About the A' Design Award Hiriwa
Ko Precious Pastries Te Tākai Keke te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Precious Pastries Te Tākai Keke he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Precious Pastries Te Tākai Keke he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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