Ko te hoahoa Bolgrad Ko Te Waina Karaka nā Valerii Sumilov he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.
HiriwaTakai· 2023
Bolgrad Ko Te Waina Karaka
Kiritaki: Shumi Love Design
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #151363Te Hoahoa
Mō Bolgrad Ko Te Waina Karaka
Ko te raina Bolgrad o nga waina kanapa a Itari he mihi ki nga tikanga o Itari mo te hanga waina. Ko ta matou whainga ko te whakanui i te houtanga o te waitohu, tona wawata mo nga ra kei mua. Ki te whakarite kia kore te hua e noho tika i runga i te maakete i te wa e taea ana engari ka mau tonu nga tau ki mua i ona kaiwhakataetae matua i runga i te ahua o tona ahua. He pepa toi motuhake, he parani tactile, he takai konumohe, me te embossing hei hanga i te tapanga. Ko enei mea katoa ka hanga i te ahua o te hua me te ataahua ki te kaihoko.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Bolgrad Ko Te Waina Karaka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bolgrad Ko Te Waina Karaka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bolgrad Ko Te Waina Karaka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
- Inenga & Pēketanga
- Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus - Tūtohu
- italian, sparkling, wine
- Hangarau Whakanao
- bottle design, brand concept development, trade mark design, package design.
The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.
Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish - Wero Hoahoa
- The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
- Rangahau
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
- Whakaaweawe
- What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
- Roanga o te Kaupapa
- The project started in summer 2022 in Kiev, Ukraine.
- Rerenga Mahi
- The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
- Pātene
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Ngā Mema o te Rōpū
- Creative & Design Director: Valerii Sumilov
Designer: Valerii Sumilov
Visualizer: Maxim Kulikov - Whakamana Whakaahua
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
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