Switchbag Pēke Tuara by Stephanie Branco

Switchbag Pēke Tuara by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Āparetanga Kākahu me te Haerenga Competition Category.

ParahiĀparetanga· 2024

Switchbag Pēke Tuara

by Stephanie Branco

Client: ASA Leather Work

A' Design Award Parahi Winner in Āparetanga Category

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Verified Award Winner

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Colors

The Design

About Switchbag Pēke Tuara

I puta mai te Switch Bag i te pānga o te urutā, ā, e whakaata ana i ngā āhua rua o te āhuatanga tangata. I whakaaweahia e te hanganga whare me te kaitā Mondrian. Ko waho o tēnei mea he māmā, he ngoihā, e rerekē ana i roto kei reira ngā pouaka kanapu, ātaahua. Ko ēnei pouaka kua whakapaikitia ki ngā autō, ka taea te neke me te whakahāngai ki ngā hiahia o te kaiwhakamahi. Ka taea te huri hei pēke tuara, hei tari/kāinga haere, hei taonga whakapaipai kāinga, hei mea whakarite rānei, ā, ka urutau ki ngā taiao maha, e tangi ana i te manawaroa e hiahiatia ana i ngā wā uaua.

The Recognition

About the A' Design Award Parahi

Ko Switchbag Pēke Tuara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Switchbag Pēke Tuara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Switchbag Pēke Tuara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.