Pavanpet Kai Kararehe Kāinga by Mohsen Koofiani

Pavanpet Kai Kararehe Kāinga by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Pavanpet Kai Kararehe Kāinga

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Kai Kararehe Kāinga

I te nuinga o te wā, nā te mea ka whakaarohia e te tangata ngā kararehe kāinga hei wāhanga o te whānau, hei tamariki rānei, ka rite te hoahoa takai ki te pakiwaitara. Ka whakakaha te whakamahi i ngā kiriata i te hononga ki te kaimātakitaki, ka hanga hoki i tētahi taiao kukume. Nā reira, he hononga tirohanga arohia, motuhake hoki tō te takai. Kua hoahoatia māhirahiratia ngā kanohi o ngā kararehe, ā, ka kitea mārama ō rātou menemene me tō rātou harikoa, e whakaatu ana i te pānga o tēnei hua ki a rātou. Mā te whakamahi i ngā tae māmā kāore he taipitopito ka puta he māramatanga pai ake o te āhua me te kaupapa.

The Recognition

About the A' Design Award Parahi

Ko Pavanpet Kai Kararehe Kāinga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pavanpet Kai Kararehe Kāinga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pavanpet Kai Kararehe Kāinga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani