Remaking Art Tuakiri Waitohu nā Meng Shenhui

Ko te hoahoa Remaking Art Tuakiri Waitohu nā Meng Shenhui he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2024

Remaking Art Tuakiri Waitohu

nā Meng Shenhui

Kiritaki: Shenzhen Chengmei Culture Communication Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

145,031

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152015

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Remaking Art Tuakiri Waitohu

He tuakiri waitohu a Remaking Art i hangaia mō tētahi kamupene whakawhitiwhiti ahurea. Ka honoa e te moko ngā pū tuatahi R me A hei tohu hangarite, e honoa ana e ngā rārangi e whakaatu ana i te whakaata ki te wai. He rārangi whakapae e whakamahara ana ki te pauna ine, ā, i puritia mai i te moko o mua hei whakaputa i te tika me te ngākau pono. Ka whakamahia e te pūnaha ataata ngā rārangi hei wehewehe i ngā rauemi tā, ngā mōkihi me ngā whakaaturanga o roto, kia mau tonu ai te āhua kotahi puta noa i ngā rahi me ngā rauemi rerekē. Ka whakaatu te hoahoa i te hangarite, te whakakotahitanga me te whakahoutanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Remaking Art Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Remaking Art Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Remaking Art Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Inenga & Pēketanga: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tūtohu: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Hangarau Whakanao: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Wero Hoahoa: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Rangahau: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Whakaaweawe: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Roanga o te Kaupapa: The project started in January 2022 and was completed in Shenzhen in May 2022
Rerenga Mahi: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Whakamana Whakaahua: Copyright：CM Design