Luna Mahi Tuatahi: Pahikara Hiko by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Mahi Tuatahi: Pahikara Hiko by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Tūtei Competition Category.

ParahiTūtei· 2024

Luna Mahi Tuatahi: Pahikara Hiko

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

A' Design Award Parahi Winner in Tūtei Category

96,586

Verified Award Winner

Verify Award Status for #152023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luna Mahi Tuatahi: Pahikara Hiko

Kōrero Pukapuka: Ko Luna he pahikara hiko māmā i hangaia mō te haere ki te taone me nga haerenga poto. Ko te āhua o waho e whakamahara ana ki nga motupaika e rua nga wira i kitea nuitia i Uropi i waenganui o te rautau 20, me nga tapa porotaka me tetahi rama upoko porotaka. He tae kikorangi māmā me nga tae kanapa e hono ana i nga reka onamata me nga reka hou. Ko tetahi majineto whenua onge e whakarato ana i te kaha pakari me te painga whakawhiti kaha teitei. Ka tukua a Luna kia oati me te tīmata ma tetahi kī matihiko e tautoko ana i te Bluetooth me te NFC. Ko tetahi punaha taiapa kōpae urupare e whakaae ana kia poto, kia pumau hoki te taiapa.

The Recognition

About the A' Design Award Parahi

Ko Luna Mahi Tuatahi: Pahikara Hiko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Luna Mahi Tuatahi: Pahikara Hiko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Luna Mahi Tuatahi: Pahikara Hiko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging: dimensions, 1765 mm x 753 mm x 1067 mm
Tags: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members: Bozhe Qu