Natura Dried Fruits Hua Maroke by Mohsen Koofiani

Natura Dried Fruits Hua Maroke by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Natura Dried Fruits Hua Maroke

by Mohsen Koofiani

Client: Natura

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #152045

View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits Hua Maroke

Ko tēnei hoahoa kua whai hua i te whakakotahitanga o ngā whakairo toi, hua rākau, me ngā kararehe, ahakoa me kī, kua mahia ētahi huringa iti i runga i te taha toi. I ngana ngā pikitia ki te whakapūmau i tētahi hononga mārama i waenga i ngā kararehe, ngā hua rākau, me te ahurea. Engari nā te mea ko te kaupapa matua o te hoahoa ko te tiaki i te pūnaha rauropi, i tua atu i ngā kararehe kai tipu, i ētahi wāhi kua whakamahia ngā kararehe mohoao (kaikōhuru) hei tohu mana. I roto i tēnei takai, ka whakamahia ngā tae māmā, kaha hoki kia kukume nui ake te aro, ā, ka whakamahia te takai pirau hei tiaki i te taiao.

The Recognition

About the A' Design Award Parahi

Ko Natura Dried Fruits Hua Maroke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Natura Dried Fruits Hua Maroke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Natura Dried Fruits Hua Maroke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi