Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri nā Hui Tu

Ko te hoahoa Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri nā Hui Tu he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri

nā Hui Tu

Kiritaki: Hungkung University

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

10,018

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152030

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri

Ko te Tuhinga Pukapuka: Ko Kanpai he hoahoa tākai mō tētahi waipiro kārikiri i hangaia ki Taichung City, Taiwan. Ko Taichung City te wāhi whakatipu kārikiri nui rawa atu i Taiwan, heoi he mea onge te waipiro kārikiri ā-rohe, nā reira i whakawhanakehia he tikanga tukatuka hou mō te inu nei. Ko te ingoa Kanpai te tikanga he "inumia katoatia" i roto i te reo Hainamana, e pā ana ki tētahi whakanuinga. Ko ngā whakaahua āhua-ahupūngao o ngā hua kārikiri tankan me te ponkan ngā tohu matua o te tākai. Ka whakaatuhia te kiri o te kārikiri mā te kanapa wāhanga me te oro. Ko te rahi o te tākai he 80 ki te 80 ki te 240 mirimita.

Te Whakamihi

Mō te A' Design Award Rino

Ko Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Kanpai Te Kaupapa Matua: Te Tākai Waipiro Kārikiri mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Inenga & Pēketanga: 80 x 80 x 240 mm
Tūtohu: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Hangarau Whakanao: pet three dimensional printing, partial glazing & punching.
Wero Hoahoa: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Rangahau: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Whakaaweawe: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Roanga o te Kaupapa: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Rerenga Mahi: Chill, Twist-off and Kanpai.
Pātene: Copyrights Hui Tu, 2022.
Whakamana Whakaahua: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022