The Wine Bag Taupoki by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

The Wine Bag Taupoki

by Antonia Skaraki

Client: The Wine Bag

A' Design Award Parahi Winner in Takai Category

17,784

Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Taupoki

I hangaia motuhake mō Lidl, hei Putanga Motuhake Kirihimete, nā AS i waihanga te taupoki mō te waina 1.5 rīta i te pouaka, he waina haurua-maroke, mā te kiritaki The Wine Barrel. I hoahoatia te pouaka kia rite ki tētahi pēke ringa, me te tāpiri i ngā āhuatanga koura hei whakaohooho i te mānawa whakanui me te hoatu i te āhua rangatira. I whakarei te anō hiako i tōna āhua, ka hoatu i te āhua tūturu, utu nui hoki. Hei whakaoti i te huringa, i herea tētahi aho whero hei tāurerua, ka hoatu i te tūturu ki te hoahoa o te pēke.

The Recognition

About the A' Design Award Parahi

Ko The Wine Bag Taupoki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Wine Bag Taupoki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Wine Bag Taupoki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas