Ings Te Takoha Matua o te Kiri by Jason Chan - Offesc Design

Ings Te Takoha Matua o te Kiri by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Ings Te Takoha Matua o te Kiri

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award Rino Winner in Takai Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings Te Takoha Matua o te Kiri

Ko Ings tētahi hoahoatanga tākai i hangaia mō ētahi momo hua tiaki kiri. Ka whakamahia e te hoahoatanga te āhua matā hei whakaahua mō te toro atu ki ngā papa hōhonu o te kiri. Mā ngā tikanga hoahoa whare e hanga ai he whakaaturanga maha-ahanoa e whakaatu ana i te hangarau ngaio o te waitohu. I whakamāmātia te waitohu taketake kia mau tonu ai ngā huānga waitohu matua i runga i ngā momo hua maha. Ko ngā pouaka kaikawe kua whakakapihia ngā ipurangi kirihou ki te tāpiri kōhiwihiwi kore-kirihou, ko te pepa honeycomb kua whakamanatia e FSC e whakarato ana i te whakangāwari-wherikoreko, ā, ko te waituhi pī e tautoko ana i te pirau-hanga.

The Recognition

About the A' Design Award Rino

Ko Ings Te Takoha Matua o te Kiri te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ings Te Takoha Matua o te Kiri he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ings Te Takoha Matua o te Kiri mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022