Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau by Speed International Group Co., Ltd

Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2024

Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau

Ko Autumn Glitter he hoahoa waitohu ataata i hangaia mō tētahi hui-ā-tau toi me te hangarau i Taiwana i te tau 2021. Ko te kaupapa e hono ana i te māramatanga o te ngahuru, te wai roto me te kanikani, e hono ana i te toi hangarau ki ngā toi whakaari. Ko te huinga tae i ahu mai i ngā ariā ataahua o Taiwana o ēnei rā, e whakamahi ana i ngā tae whero me ngā whakaahuahanga māwhero. Ko ngā momotuhi engenga waehere e whakaatu ana i te hononga i waenga i te whiti me te hangarau. Ko tētahi tohu āhua rā e tohu ana i te rā ngahuru, ā, ko ngā pata wai e whakaatu ana i tētahi roto marino. Ko te whakaahua matua he 296 mm te whānui, ā, 210 mm ina wherahia.

The Recognition

About the A' Design Award Rino

Ko Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Autumn Glitter Ko te Waitohu Ataata Hui-ā-Tau mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023