Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

A' Design Award Parahi Winner in Takai Category

12,614

Verified Award Winner

Verify Award Status for #152682

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu

Kuputuwhera Pukapuka: Ko Shun Pin Lang 480 Kikorangi he hoahoatanga whakakete inu mō tētahi inu pounamu. He mātaratara katoa, he porowhita hoki te ipu, he āhua hangahanga e māmā ana ki te pupuri. Ka whakamahia he tohu peony kikorangi ki te tinana o te ipu. I roto i te tikanga Hainamana, ko te peony te tohu o te whai rawa me te waimarie. Ka tāpirihia e te tā wera he tauira kōura pai ki te kakī o te ipu. Ko te kōura hiriwera i runga i te kapu e tohu ana i ngā momo kikorangi, whero, me te kōura o te raupapa. Ko te huinga tae kikorangi e tautoko ana i tētahi āhua ngāwari, ātaahua hoki, ā, e āwhina ana i ngā kaihoko ki te mōhio ki te waitohu i runga i te papa hokohoko.

The Recognition

About the A' Design Award Parahi

Ko Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shun Pin Lang 480 Blue Mahi Matua: Te Whakakete Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
Dimensions & Packaging: The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
Tags: Packaging
Production Technology: Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
Design Challenge: The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
Inspiration: Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
Operation Flow: This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun