Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro nā Songbai Wang, Yao Wu and Xuan’ang Pu

Ko te hoahoa Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro nā Songbai Wang, Yao Wu and Xuan’ang Pu he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro

nā Songbai Wang, Yao Wu and Xuan’ang Pu

Kiritaki: Shede Spirits Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

43,706

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152685

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro

Ko Shede Spirit Oriental Wisdom he pouaka koha i hangaia mō tētahi hua waipiro Hainamana. Ka honoa e te hoahoa te waitohu ki a Weiqi, te kēmu papa e mōhiotia ana ko Go. Kua whakaahuahia ngā pounamu waipiro kia rite ki ngā kōhatu Weiqi mā me te pango, ā, he pai ngā āhua porotaka ki te pupuri. Ka whakatuwherahia te pouaka, ka kitea tētahi kēmu Weiqi rongonui e whakaaturia ana mā te whakaahua kauwhata. Kua whakaurua ngā oko kōhatu Weiqi me tētahi papa Weiqi, nō reira ka taea te tākaro i te kēmu i te wā e inumia ana te waipiro. He papa kōpiko pepa kraft te pouaka hei whakaiti i te moumou rawa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shede Spirit Oriental Wisdom Te Mahinga Takai Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Inenga & Pēketanga: 312mm*312mm*142mm
Tūtohu: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Hangarau Whakanao: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Wero Hoahoa: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Rangahau: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Whakaaweawe: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Roanga o te Kaupapa: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Rerenga Mahi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Ngā Mema o te Rōpū: Songbai Wang,
Yao Wu,
Xuan’ang Pu