Love Hanshui Te Tāpakinga Wai Inu nā Yanhui Zhang

Ko te hoahoa Love Hanshui Te Tāpakinga Wai Inu nā Yanhui Zhang he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Love Hanshui Te Tāpakinga Wai Inu

nā Yanhui Zhang

Kiritaki: Wuhan Pufine Creative Technology Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152699

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Love Hanshui Te Tāpakinga Wai Inu

Ko Love Hanshui he rārangi tāpakinga whakamaharatanga mō te wai inu kua purea, i hangaia hei whakanui i te kōwhiritanga o Wuhan hei Tāone Repo o te Ao. E whā ngā kararehe taketake, ko te paihena kore-tira, ko te rakiraki upoko-kikorangi, ko te tāka pango me te eruka, e tohu ana i ngā wāhanga e whā o te tau. Ka honoa ngā kararehe ki ngā ātaahuatanga repo o te rohe mā te peita waituhi tuku iho a Haina. Ka mahia te tapanga pounamu mā mā te tukanga kukuti-wera me te tānga tae motuhake. E 60 mitamano te whānui, e 220 mitamano te teitei o ia pounamu. Mā tētahi waehere kei runga i te tapanga e whakatuwhera tētahi tirohanga ahu-toru.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Love Hanshui Te Tāpakinga Wai Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Love Hanshui Te Tāpakinga Wai Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Love Hanshui Te Tāpakinga Wai Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Inenga & Pēketanga: Bottle diameter 60mm, height 220mm
Tūtohu: bottle label
Hangarau Whakanao: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Wero Hoahoa: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Rangahau: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Whakaaweawe: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Roanga o te Kaupapa: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Rerenga Mahi: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Ngā Mema o te Rōpū: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang