Rino Takai · 2024
Pazhu Winery Te Kaupapa Matua: Te Whakapaketanga Wāina
by Yanhui Zhang
- A' Design Award Rino 2024 in Takai
- CLIENT: Wuhan PUFINE Creative Technology Co., Ltd.
- Estimated Number of Design Views: 13,213
- Verification code ABA7C2172A · Verify this award
Colors
About Pazhu Winery Te Kaupapa Matua: Te Whakapaketanga Wāina
Kuputuhi Pukapuka: Ko Pazhu Winery he hoahoa whakapaketanga mō tētahi wāina karepe i hangaia ki Tibet. Ko te pouaka o waho e whai ana i te momo hoahoa whare o te Whare Rangatira o Potala, ā, ko te whero parauri me te kōwhai kōhatu ngā tae matua e whakamahia ana. Ko te tapanga PET i hangaia mā te tukanga tā waikoiora e iwa ngā tae. Kua peitatia ngā tauira manaaki whai waimarie, ngā haki karakia, ngā waeine karepe me ngā kararehe o te rohe i runga i tētahi ahua ā-rohe. Ko te tau 3716 e pā ana ki te teitei o te wāhi whakawāina i runga ake i te taumata moana. Ka whakatuwheratia te pouaka i runga, ka puta mai te āhua o ngā maunga e karapoti ana. Ko te rahi o te pouaka koha he 112 mā te 112 mā te 380 mirimita.
About the A' Design Award Rino
Ko Pazhu Winery Te Kaupapa Matua: Te Whakapaketanga Wāina te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pazhu Winery Te Kaupapa Matua: Te Whakapaketanga Wāina he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pazhu Winery Te Kaupapa Matua: Te Whakapaketanga Wāina mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Press Kit
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
