Serum Takai Mea Whakapaipai by Andromachi Kakava

Serum Takai Mea Whakapaipai by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Serum Takai Mea Whakapaipai

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award Rino Winner in Takai Category

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Verified Award Winner
Verify Award Status for #152722

View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Takai Mea Whakapaipai

Ko tōna tohu ā-karu me te kara grand prix e whakaatu ana i te tere me te whaihua o te mahi whakakore-miro o te hua. Ko te whakaata o te kaha me te tere o ngā āheinga whakahanga anō o te hua ki te kiri tangata te whakaawenga i muri i te hoahoa ā-karu. Hei whakaū i tōna āhei, ko te whakaawenga ko te kara takitahi mā-pango o te grand prix, e tohu ana i te tīmatanga tere o te hua ki te whakarato tiaki ki te kiri. Ko te wāhanga uaua rawa o te tukanga ko te mahi ngātahi ki te kaipānui, kia tutuki ai te whakapuke ki runga i te pouaka hiriwa.

The Recognition

About the A' Design Award Rino

Ko Serum Takai Mea Whakapaipai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Serum Takai Mea Whakapaipai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Serum Takai Mea Whakapaipai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava