Smoothies Waitohu Kai nā Andromachi Kakava

Ko te hoahoa Smoothies Waitohu Kai nā Andromachi Kakava he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Smoothies Waitohu Kai

nā Andromachi Kakava

Kiritaki: ABC Design Communication

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152745

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Smoothies Waitohu Kai

I te ao e neke haere tonu ana, ā, e iti haere ana te wā, ka whakautu ngā smoothie o Jean Paul Lab mā te kaieke paihikara i roto i ngā pāke ono e kī ana i te ngahau me ngā reka nui. Ko ngā kaieke paihikara te tohu o te herekore. I ngā wā katoa o te tau ka neke rātou i ngā ara rerekē, i ngā ara māia, ka kitea ngā huarahi e whakakī ana i ō rātou oranga ki ngā mānawareka, pēnei i te reka huna i roto i ngā smoothie. Kua tae te wā kia tukua, kia haere ki te ao matarau o ngā reka o Jean Paul Lab, mā ngā huarahi o te mānawareka.

Te Whakamihi

Mō te A' Design Award Rino

Ko Smoothies Waitohu Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Smoothies Waitohu Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Smoothies Waitohu Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Inenga & Pēketanga: Label: Width 110mm x Height 160mm
Tūtohu: smoothies, jean paul lab, vintage, packaging
Hangarau Whakanao: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Wero Hoahoa: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Rangahau: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Whakaaweawe: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Roanga o te Kaupapa: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Rerenga Mahi: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Ngā Mema o te Rōpū: George Ziakas
Costas Lakis