Taishun City Waitohu Tuakiri Kaipakihi nā Zhejiang Gongshang University

Ko te hoahoa Taishun City Waitohu Tuakiri Kaipakihi nā Zhejiang Gongshang University he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Taishun City Waitohu Tuakiri Kaipakihi

nā Zhejiang Gongshang University

Kiritaki: Taishun County People's Government

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

14,578

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152814

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Taishun City Waitohu Tuakiri Kaipakihi

Ko Taishun City he waitohu tuakiri kaipakihi i hangaia mō tētahi tāone. Ka hangaia te waitohu mai i ngā rārangi e whakaahua ana i te ingoa o te tāone, e hanga ana i tētahi tohu hōu me te māmā. Ko te wāhi mā i roto i te waitohu, ka whakamahia hei wāhi tuwhera e taea ai te whakaatu i ngā tohu ātaahua o te tāone rerekē. Ka taea te whakarite anō i te tohu mā te whakarerekē i ngā rārangi me ngā āhua, nā reira ka mau tonu te mōhiotanga puta noa i ngā momo whakamahinga maha. Mā ngā hōputu vector e taea ai te whakarahi, whakaiti rānei i te waitohu ki tētahi rahi, mai i ngā kāri pakihi tae noa ki ngā pānui rangatira i waho. Ko ngā rauemi waitohu tāhoahoa e whakamahi ana i te rauemi ka taea te hangaia anō, ka pirau anō hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Taishun City Waitohu Tuakiri Kaipakihi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Taishun City Waitohu Tuakiri Kaipakihi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Taishun City Waitohu Tuakiri Kaipakihi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Inenga & Pēketanga: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tūtohu: Culture, innovation, sustainability, inclusiveness,City Brand
Hangarau Whakanao: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Wero Hoahoa: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Rangahau: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Whakaaweawe: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Roanga o te Kaupapa: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Rerenga Mahi: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Ngā Mema o te Rōpū: Designer: Kan Zhao
Whakamana Whakaahua: Designer: Zhao Kan