Ecohiny Waitohu by Cansu Dagbagli Ferreira

Ecohiny Waitohu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2024

Ecohiny Waitohu

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Hiriwa Winner in Whakairoiro Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Waitohu

Ka taea e tētahi waitohu pepa wharepaku te kiko me te ngahau? He ohe 100% organihi a EcoHiny, kua tiwhiketetia e te FSC, ā, he pai rawa ki te taiao. Ko te tohu he pītiti, ko ngā tae me ngā momo reta e whakaata ana i te ngahau, i te māori me te ngohengohe o te hua. Ko te whāinga ko te whakarerekē i te waitohu i ētahi atu o te marakena mā te whakamahi i tētahi papa tae motuhake. Ko te tae kārikirikiri-kikorangi hōhonu me te pītiti e homai ana i tētahi āhua tākaro, e whakaatu ana hoki i te pai ki te taiao me te toitūtanga. Ka whakawhitiwhiti tere ēnei kōwhiringa hoahoa ki te rōpū kaihoko whāinga, ka hanga hoki i tētahi hononga i waenga i te waitohu me te kaihoko.

The Recognition

About the A' Design Award Hiriwa

Ko Ecohiny Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ecohiny Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ecohiny Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.