CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa by Zhejiang Gongshang University

CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2024

CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa

Kōrero Pukapuka: Ko te Whakataetae Kōrero a Taiohi a CZBank te tuakiri ataata matua i hangaia mō tētahi kaupapa kōrero ā-tau e whakahaeretia ana e CZBank mā ngā kaiuru rangatahi. Ko te kaupapa matua o te whakataetae ko te tuku iho i te ahurea me he pakiaka, me te hanga i tētahi āpōpō pai ake. E honoa ana e te hoahoa te maiki kōrero ki ngā pakiaka rākau i roto i tētahi āhua rārangi toru-ahanoa. Ko ngā āhua whiriwhiri me ngā rauemi mārama e whakaatu ana i te tukunga iho o te taonga tuku iho ā-ahurea. Kua toronga te ataata ki ngā pou pānui kaupapa, te wāhi kōrero, me te whakatairanga o waho, nā reira e tau ana mō te pāpāho, te tukurangi ora, me te whakamahi i te wāhi tonu.

The Recognition

About the A' Design Award Parahi

Ko CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a CZBank Youth Speech Contest Mahi Matua: Tuakiri Ataata mō te Kaupapa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao