Eidon Avec Kōrero Matua: Whakakāhua Pia nā Lin Zhang and Chengbin Jiang

Ko te hoahoa Eidon Avec Kōrero Matua: Whakakāhua Pia nā Lin Zhang and Chengbin Jiang he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Eidon Avec Kōrero Matua: Whakakāhua Pia

nā Lin Zhang and Chengbin Jiang

Kiritaki: China Qingdao Eidon Avec Beer Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

10,507

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #153437

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Eidon Avec Kōrero Matua: Whakakāhua Pia

Tuhinga Pukapuka: Ko Eidon Avec he pouaka koha i hangaia mō tētahi raupapa whakamātau o ngā momo pia mahi-ā-ringa e whā. Ka mau te huinga i ngā pātara konumohau e whā, e 250 mirimita te teitei o ia pātara, i roto i tētahi pouaka o waho e 420 mirimita te roa, 270 mirimita te teitei, ā, 130 mirimita te hōhonu. E whā ngā whakaahua ahurea taketake i tāia-ā-ringatia, ā, i whakaahuatia matihiko, kotahi mō ia pia. Kei roto i ngā mahi toi tētahi kōrero pūrākau e whakaohooho ana mai i ngā pūrākau o Ūropi me te toi o te mahi pia. Nā te rahi o te āhua o te pātara i whai wāhi ai ngā whakaahua kanapa. He pai hoki tēnei huinga hei koha i ngā wā hakari.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Eidon Avec Kōrero Matua: Whakakāhua Pia te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Eidon Avec Kōrero Matua: Whakakāhua Pia he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Eidon Avec Kōrero Matua: Whakakāhua Pia i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Inenga & Pēketanga: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tūtohu: Craft beer design，China design，illustration design
Hangarau Whakanao: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Wero Hoahoa: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Rangahau: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Whakaaweawe: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Roanga o te Kaupapa: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Ngā Mema o te Rōpū: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng