CDU Hamburg Tuakiri Waitohu nā Politikwerft Designagentur

Ko te hoahoa CDU Hamburg Tuakiri Waitohu nā Politikwerft Designagentur he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

CDU Hamburg Tuakiri Waitohu

nā Politikwerft Designagentur

Kiritaki: CDU Hamburg

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

15,013

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #153650

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō CDU Hamburg Tuakiri Waitohu

Ko CDU Hamburg he tuakiri waitohu i whakawhanakehia mō tētahi rōpū tōrangapū ā-rohe i Hamburg, Tiamana. Ko te tuakiri e ahu mai ana i tētahi hanganga waeine e tautoko ana i te reo ataata kotahi puta noa i ngā pāpāho pukapuka me ngā pāpāho matihiko. Ko te tohu kupu me te tohu āhua e hono ana i ngā reta CDU ki te tohu o Hamburg, he whare rangatira e toru ana pourewa me ngā whetū e rua, kei runga i te mata pupuri porowhita kikorangi pouri. Ka whakamahia hoki te tohu āhua anake, ā, ka taea te whakakī i te mata pupuri ki ngā whakaahua me ngā tae. I hangaia ngā paetukutuku urupare mō ngā wāhanga whakahaere katoa.

Te Whakamihi

Mō te A' Design Award Rino

Ko CDU Hamburg Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko CDU Hamburg Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a CDU Hamburg Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Inenga & Pēketanga: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tūtohu: Graphics, Illustration, Visual Communication Design, Brand Design
Hangarau Whakanao: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Wero Hoahoa: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Rangahau: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Whakaaweawe: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Roanga o te Kaupapa: The project started in April 2022 in Hamburg and finished June 2023.
Rerenga Mahi: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.