Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana nā Yuejun Chen

Ko te hoahoa Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana nā Yuejun Chen he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana

nā Yuejun Chen

Kiritaki: Shenzhen Red Deer Cultural Creative Design Co., LTD

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

34,358

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #153976

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana

Ko Guyuelongshan he hoahoa tāpaepae mō tētahi wāina raihi Hainamana nō Zhejiang, Haina. Ka hangaia te wāina mā te tikanga tuku iho, ā, he iti tōna kaha waipiro, nā reira e pai ana tēnei inu mō te inu ā-rā a ngā kaihoko taiohi. E whai ana te tāpaepae i ngā tikanga ātaahua o te peita whenua Hainamana, ā, ko te āhua o te ipu e whakaatu ana i ngā maunga, te wai me te tōnga o te rā. Ko te whāinga o te hoahoa he whakahou i te āhua māmā o ngā tāpaepae wāina raihi tawhito, me te whakaatu i te ahurea o te Rāwhiti i runga i te āhua hou. Ko te rahi o te tāpaepae he 340 mm te whānui, he 130 mm te hōhonu, me te 150 mm te teitei.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Guyuelongshan Te Tāpaepae Wāina Raihi Hainamana he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Inenga & Pēketanga: Width :340 mm x Depth :130 mm x height :150 mm
Tūtohu: Chinese liquor, Oriental aesthetics, packaging design, illustration
Hangarau Whakanao: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Wero Hoahoa: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Rangahau: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Whakaaweawe: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Roanga o te Kaupapa: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Rerenga Mahi: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.