Hunguest Hotels Tuakiri Waitohu by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2024
Hunguest Hotels Tuakiri Waitohu
Client: Studio NUR
A' Design Award Parahi Winner in Whakairoiro Category
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- Verified Award Winner
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The Design
About Hunguest Hotels Tuakiri Waitohu
Ko Hunguest Hotels he tuakiri waitohu i hangaia mō tētahi rōpū hōtera nō Hungary. Ka whakapuaki te tuakiri i te here ki te kounga me te tōtika haere tonu. I roto i te mahi ko te hoahoa anō o te waitohu o mua me ngā āhuatanga ataata katoa, mai i ngā tohu hōtera tae noa ki ngā puka whakaputa. He maha ngā hōtera e hono ana ki ngā pokapū wai mahana me te oranga tinana, nā reira e whakaatu ana te hoahoa i tētahi hononga ki te wai. Ko te waitohu he pū nui H i hangaia mai i ngā pātai wai, ā, ko te tae matua o te waitohu he kikorangi. I whakamahia hoki te tā perehi-reta, ngā uhi menu hiako whakairo, me ngā tohu rākau tā whakairo.
The Recognition
About the A' Design Award Parahi
Ko Hunguest Hotels Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hunguest Hotels Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hunguest Hotels Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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