Unicorn Rebrand Tuakiri Ataata nā Yating Liu

Ko te hoahoa Unicorn Rebrand Tuakiri Ataata nā Yating Liu he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

Unicorn Rebrand Tuakiri Ataata

nā Yating Liu

Kiritaki: Yating Liu

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154412

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Unicorn Rebrand Tuakiri Ataata

I whakahōutia e te Kaitātai a Yating Liu te waitohu o tētahi taka kai Mexican i New York i roto i tētahi kaupapa whakamātau. Ka whakamahi te hoahoa i ngā tae kanapa me ngā tohu hei kukume i ngā ākonga rangatahi. I roto i te waitohu, ko "Uni" hei tohu i te whare wānanga, ko "Corn" anō hei tohu i ngā Tacos. Ko te kaupapa yunikana, e rongonui ana i roto i ngā rangatahi, ka hāngai ki te whakatakotoranga ia wiki o ngā reka hou a te waitohu. Ka whakakotahi auaha te waitohu i ngā huānga e whai ana i te wetereo Pāniora. Kei roto hoki i ngā mea o te rārangi kai ngā kupu pātata ki te kāreti, e whakaū ana i tētahi pūnaha ataata kotahi e hono ana ki te tino āhua o te waitohu.

Te Whakamihi

Mō te A' Design Award Rino

Ko Unicorn Rebrand Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Unicorn Rebrand Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Unicorn Rebrand Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Inenga & Pēketanga: Loyalty card 90mm x 54mm
Tūtohu: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Hangarau Whakanao: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Wero Hoahoa: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Rangahau: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Whakaaweawe: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Roanga o te Kaupapa: The project started in July 2021 and finished in September 2021 in Beijing, China.
Rerenga Mahi: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.