Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa nā Xiao Ma Song Strategic Consulting

Ko te hoahoa Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa nā Xiao Ma Song Strategic Consulting he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa

nā Xiao Ma Song Strategic Consulting

Kiritaki: Xiao Ma Song Strategic Consulting Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154451

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa

Kuputuhi Pukapuka: Ko Wow Long Rice Crust he hoahoa whakakao mō tētahi kai paramanawa parapenga raihi tuku iho o Haina. Ko te hoahoa nei e whakautu ana ki te ōritetanga o ngā hua me te āhua kaumātua o te waitohu i roto i tēnei rōpū kai paramanawa. E whakaatu ana te whakakao i te tangata whai kōrero o Haina o mua, a Zhuge Liang, nāna nei tōna ingoa poto i whakaohooho ai te ingoa waitohu, kua tuhia i runga i tētahi momo pakiwaitara whakakatakata. Ko tētahi āhua kanohi whakanui rawa me te kupu kōrero Wow e pā ana ki te kiko ngau roa o te kai paramanawa. I whakahoutia te ingoa waitohu Wo Long ki Wow Long. Kua honoa ngā kōrero whakaahua me ngā whakaahua hua kia ngākaunuitia ai e ngā kaihoko taiohi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Wow Long Rice Crust Te Mahi Matua: Te Whakakao Kai Paramanawa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Inenga & Pēketanga: 220mmX50mmX320mm
Tūtohu: Chinese,Wowlong,Rice,Crust
Hangarau Whakanao: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Wero Hoahoa: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Rangahau: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Whakaaweawe: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Roanga o te Kaupapa: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Rerenga Mahi: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Ngā Mema o te Rōpū: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Whakamana Whakaahua: Illustrator :Wang Dianhe