Hao Prawns Puranga Whakareka by Jin Zhang

Hao Prawns Puranga Whakareka by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Hao Prawns Puranga Whakareka

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Rino Winner in Takai Category

12,397

Verified Award Winner

Verify Award Status for #154739

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hao Prawns Puranga Whakareka

Ka whakamahia e ngā kaihanga he wāhi nui mā hei wehewehe i ēnei i ētahi atu hua rite, mā te whakakotahi i ngā kiripunga kēmu e mōhiotia ana me te kōura kia waia ai te hunga kaihoko; Nā te mea ka māmā te taunga hē o ngā mōhiotanga Hainamana o te ingoa pūtake, i hoahoatia e te kaihanga te waitohu Ingarihi o te pūtake mā te whakamahi i ngā tohutuhi whakahua Hainamana me ngā oro. Mā te tāpiri o te oro ka māmā ake te whakahua tika o te ingoa pūtake, ā, ka rite te āhua o te oro ki tētahi tohu tika, ka hanga hei hoahoa tautoko mō te pūtake.

The Recognition

About the A' Design Award Rino

Ko Hao Prawns Puranga Whakareka te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hao Prawns Puranga Whakareka he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hao Prawns Puranga Whakareka mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.