Ophthalmic Sustainability Whakaahua Uhi Mohikitanga by Cynthia Turner

Ophthalmic Sustainability Whakaahua Uhi Mohikitanga by Cynthia Turner is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2024

Ophthalmic Sustainability Whakaahua Uhi Mohikitanga

by Cynthia Turner

Client: Alexander and Turner Medical Illustration Studio

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #154778

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ophthalmic Sustainability Whakaahua Uhi Mohikitanga

Ko Toitūtanga ā-Karu he whakaahua auaha e whakaatu ana i tētahi taiao rākau hou, matomato, tupu haere hoki i te tahatika o tētahi karu toa, mō tētahi tuhinga e matapaki ana i te whakahou taiao o te mātai karu hei whakaiti i te nui o ngā takai, ngā mea tūwhiuwhinga me ngā taonga whakamahi kotahi e whakamahia ana i ngā hāparapara. Ko tēnei whakaahua mō te uhi me te whārangi katoa o roto o te tuhinga matua o te pukapuka o Noema 2023 o EyeNet, te hautaka o te American Academy of Ophthalmology.

The Recognition

About the A' Design Award Rino

Ko Ophthalmic Sustainability Whakaahua Uhi Mohikitanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ophthalmic Sustainability Whakaahua Uhi Mohikitanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ophthalmic Sustainability Whakaahua Uhi Mohikitanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The greening of ophthalmology strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image will be used on the cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology for the November 2023 Issue.
Dimensions & Packaging: Width 212.725 mm x Height 282.575 mm, 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, ophthamology, sustainability, greening
Production Technology: Created using Cinema 4D, a 3D modeling program, 3D Models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
Design Challenge: Creating a unique and pleasing botanical composition, plant by plant, that looked living and vital, to frame and enhance yet not overwhelm the central eye.
Research: The artist researched various plant choices, striving to assemble a variety of visually interesting textures. Many of the flowers and greenery are from 3D models that the artist rendered individually and then hand composed in Photoshop. The rest of the digital painting was finished by hand-painting in Photoshop to cast shadows from one element to the next, push and pull light, and add surface detailing.
Inspiration: The artist sought to create a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.
Project Duration: The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be uplifting and hopeful by depicting a fantastical imagining of the greening of ophthalmology.
Patents: Copyrights belong to Cynthia Turner, 2023
Image Credits: Image #1: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #2: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #3: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #4: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #5: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023