Sheng Ming Yue Pouaka Taonga Keke Marama nā Hu Wan, Li Jianpeng and Shi Xiaoxia

Ko te hoahoa Sheng Ming Yue Pouaka Taonga Keke Marama nā Hu Wan, Li Jianpeng and Shi Xiaoxia he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Sheng Ming Yue Pouaka Taonga Keke Marama

nā Hu Wan, Li Jianpeng and Shi Xiaoxia

Kiritaki: Netease Yanxuan Trading Co. Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

13,769

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154809

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sheng Ming Yue Pouaka Taonga Keke Marama

I te wā o Te Huritau Takawaenga o te Ngahuru, ka whakamahia ngā keke marama hei taonga tuku, hei kai whaiaro hoki. Engari, i te mea kei te nui haere te rangatira me te maumau o te whakapakoko, i hoahoa torotiro te rōpū i tētahi pouaka taonga keke marama iti ake, taiao-hoa hoki. Ko Sheng Ming Yue e whakaatu ana i te marama tīaho e whiti ana i runga i te moana, e whakaperi ana i te hiahia o ngā tāngata Haina ki te whakakotahi anō me ngā mea ātaahua, ka pupuri tonu i ngā āhuatanga taonga kounga teitei me te whakaatu i te kounga me te hōhonu o te ahurea tawhito Hainamana. Ko te whāinga he tuku i tētahi huarahi kounga teitei, utu tika hoki ki te whakanui i te huritau me te whakatairanga i te oranga toitū.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sheng Ming Yue Pouaka Taonga Keke Marama te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sheng Ming Yue Pouaka Taonga Keke Marama he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sheng Ming Yue Pouaka Taonga Keke Marama i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Inenga & Pēketanga: Width：200mm x Depth:110mm x Height：255mm
Tūtohu: Oriental Aesthetics, Package Design
Hangarau Whakanao: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Wero Hoahoa: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Rangahau: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Whakaaweawe: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Roanga o te Kaupapa: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Rerenga Mahi: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Ngā Mema o te Rōpū: Hu Wan
Li Jianpeng
Shi xiaoxia
Whakamana Whakaahua: Creative Director Hu Wan
Designer Li Jianpeng